The 6 Most Weird Campaigns Seen In Singapore

“…In line with Mr Goh’s (former Singapore Prime Minister) call to build a gracious society, the Singapore Kindness Movement (SKM) aims to encourage Singaporeans to make a positive commitment to gracious living through simple acts of kindness in their daily activities” – Singapore,2009

Singapore has a strange ability to launch very weird (educational) campaigns with a serious background on a more then humorous level.

6. Beyond Words

Singapore’s approach to promote its country for tourism around the world and especially throughout Asia, is currently running under the topic of “Beyond Words”.
“Beyond Words” first let me think of “Beyond Words Bad”, “Not Mentioning Worth” etc. and then made me realize that the campaign probably aims at the direct opposite.

However in my personal opinion the campaign represents Singapore for what I wouldn’t actually book my ticket and come here, of course you have the typical touristy landmarks, but if I name my campaign already “Beyond Words”, why not looking beyond the usual Sightseeing Spots and promoting Singapore for some adventures that most people wont have heard of yet!?
(Read: 10 Really Unique Things To Do In Singapore)

5. Speak Good English Movement

Imagine “Speak Proper German Movement” signs, placed in the Beer-Tents on the Oktoberfest in Bavaria. Cannot? Cannot!

I must admit that I still get annoyed about cab uncles not getting my destination or aunties getting annoyed with me not understanding their fluent mix of Mandarin and English, just two days ago I had a 2 minutes standout a the 7-11 cashier until I realized that my opposite wasn’t asking for something weird but just wishing me a ‘apee easta you!’ (Happy Easter To You!).

But well, its obviously part of the already small Singaporean culture,so why not just let it be. It should be enough if parents speak proper English to their children and teachers in school. Can?

4. Singapore Can Lah Campaign

And in total contradiction to the above “Speak Good English Campaign”, the government launches another campaign, although directed towards the minimization and stopping of the SARS outbreak, but titled in perfect “Singlish”.
The exact Singlish they are trying to get rid of in the above campaign. “Yeah, what do we do if we don’t have anything to do, we start campaigns against campaigns we started before, wohoo!

3. Singapore Toilet Campaigns

Just like the above picture, you will find many alike posters hanging in public and private bathrooms in Singapore. They are not there to amuse people, they are meant serious. Seriously!

I had a good laugh spotting such a “Comic Strip” in our offices wash rooms for the first time and felt reminded of my Kindergarten times when we had similar pictures hanging next to the tiny toilet bowls.

Similar to the “Aim Right” campaign, there are “Wash Your Hands Right”, “Don’t Wet The Floor” etc. campaigns teaching you how to properly behave in Singaporeans bathrooms.

2. Singapore Kindness Movement / “Hello” Campaign

If a government needs to start an official “Kindness” campaign (launched 2009) to educate their countries population about how to be nice and behave towards others, you should certainly and rightful be concerned about where and what in the peoples education went wrong.
In my general understanding of the “growing-up” process, it is an important part to learn about social/public behavior, kindness and gratefulness.

Aren’t those foundations a society is build upon?
(Singapore Is Really Strange – Can You Explain Please?)

1. Romancing Singapore campaign

This is my all time favorite.
40 Years ago, when Singapore was an under developed little country, the government decided that campaigns would be needed to stop the population of growing, not to burst the obviously (Singapore is an island) existing borders of how many people Singapore could hold.
This was executed through well done AIDS preventive, birth control etc. campaigns, with a huge success. Mission completed.

Almost. Years later the government realized that their campaigns was such a success that soon the little country would face the problem of getting extinguished soon. No one was getting babies any more, and the only real value of an island without any natural reserves is… their people.
(The 5 Best Places In Singapore To Have Sex In Your Car)

So Singapore decided to start the “Romancing Singapore Campaign”, which aim simply was to get couples back in their bedroom and starting to “make more babies again”. Newspaper printed guides on best ways of how and where to have Sex in the car while the Playboys magazine web page still was locked on the islands Internet.(3 Reasons Why Singapore Is The Most Unromantic City Ever)
In the end the campaign was a much lesser success then expected and Singapore faces serious problems of lagging man/brain power these days.

What Is Your Favorite Singapore Campaign?

I’m sure many of you are here in Singapore longer then me already and have witnessed much more weird campaigns!

Tell us about them and please write down your experience in the comments below!




I loved the “Love Matters Most” campaign encouraging people to not be so picky and to hurry and get married. The underlying message was that too many Singaporeans were holding out for a significant other with a significant bankroll…

In the tunnel between Scotts Isetan and Tangs, there used to be loads of these “Love Matters Most” posters along with numerous underwear ads (Calvin Klein etc). We used to call it “The Tunnel of Love.”


I personally find Family Day campaign is a little late. It is something like Romancing Singapore campaign. They focus on making people work hard and think about money to strive for Singapore and totally forget that in the long run, it will affect the loves one for over-working and neglecting them.

Family Day consists of once a week having a family dinner. LOL! Now I need the Gov to teach me what to do with my family!


You forgot the courtesy campaign (in the ’90s, but not exclusively) (uh, it didn’t work) and the real toilet campaign: flush it! Oh, maybe that was just a law.

Seriously, dude, you need to get out of Singapore. Your grammar is suffering. Badly.

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>